Love it or hate it, pumpkin spice is here to stay. What started as a seasonal treat from Starbucks has turned into a market-driven phenomenon. From benign products like pumpkin spice candles and pancakes, to the extreme, such as pumpkin-spiced Spam, facials and deodorant, it's everywhere. 

Years ago, an astute food writer mentioned that pumpkin itself isn't a very tasty vegetable. In fact, it isn't used in many recipes as is. The mild flavor is dominated by cinnamon, nutmeg and allspice, then baked into pies.

But I'm not sure that even matters to pumpkin spice fanatics. Because for many, it's more than a novelty latte at the coffee shop. It means an end to humidity and the unending bikini selfies on Instagram. It means cool nights by a bonfire, apple picking, cashmere sweaters and changing leaves. What began as a flavor has become an idea.

Besides, what's Thanksgiving without pumpkin pie? It's also a great source of beta-carotene, fiber and vitamins B, C and E. And if a burning pumpkin spice candle doesn't make you feel a little warm and fuzzy, it's an economically-sound way to gage whether or not you're dead inside. 

 

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